310 Motoring was an
automotive customization garage based in
Los Angeles, California
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
founded by Marc Laidler in 1999. The name is based on
area code 310
Area codes 310 and 424 are telephone area codes in the North American Numbering Plan (NANP) for the U.S. state of California. The numbering plan area includes the West Los Angeles and South Bay areas of Los Angeles County, a small portion of V ...
, for its original location in L.A. The company grew and now has shops across the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, including 45 in
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
. Since its beginnings the company has reached wide recognition as the premier customization shop in the United States with many Sports and Entertainment figures as clients of the company. Recently the company has ventured into the
footwear industry, premiering their debut shoe, ''Hurricanes'', which is sponsored by rapper
The Game.
Laidler helped to create the trend of customized cars as a fashion statement for the rich and famous. Headquartered in Los Angeles, California, 310 Global Brands, Inc. is the marketing, merchandising and licensing arm of 310 Motoring. The company also sells shoes under the 310 Motoring Footwear brand. 310 Motoring sponsored the "Game's Big Game", a 2007 NCAA tournament pool, hosted on
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, where individuals competed to win a trip for two to the 2007 NCAA championship game.
In 2002, 310 Racing was founded, and participated in the
Indy Racing League
The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices o ...
IndyCar Series
The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices o ...
and
2002 Indianapolis 500
The 86th Indianapolis race was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday, May 26, 2002. It was the seventh Indianapolis 500 held as part of the Indy Racing League IndyCar Series schedule, and was part of the 2002 Ind ...
with driver
George Mack
George Mack (born July 21, 1968 in Hollywood, California) is a former Indy Racing League driver. He is the older brother of Indy Pro Series and short track racer Lloyd Mack.
Mack was the second African-American after Willy T. Ribbs to drive in ...
. It was the first minority-owned IndyCar team.
[Jennings, Patrick]
310 Racing: a profile
, Motorsport.com, May 1, 2002 The team raced for one season with Mack finishing 16th in points with a best race finish of 13th.
The company ceased operation sometime prior to 2008.
References
External links
310 Website310 Motoring Shoes
Automotive motorsports and performance companies
{{Auto-factory-stub